Martin & McCoy is a mission-driven natural water and resource consulting firm, based in Tucson, Arizona. We cultivate a practice of inquiry around the influence of natural and human processes on shared resources by connecting design, data science, technology, and conservation strategies. We challenge ourselves to lean into difficult questions and approach uncertainty as a doorway into deeper levels of curiosity, conversation, and investigation. 


In forming Martin & McCoy in 2019, we acknowledged that our most inspiring place to work is squarely at the intersection of risk and innovation, of creativity and grit, and of inward reflection and external application. We thrive when asking questions, are energized by innovative thinking, and are inspired by collaborations and projects aspiring to design practical solutions to wicked problems.

Season Martin

Driven by a deep sense of justice, a passion for wild places, and an aspiration to bridge design, data science and conservation to create game-changing solutions, Season brings ten years of experience to solving problems. She holds a Bachelor of Arts degree in geology and environmental studies from Whitman College; and a Masters of Environmental Science and Management with a specialization in Economics and Policy of the Environment from University of California Santa Barbara where she was a member of the first cohort of Sustainable Water Markets fellows.  Prior to co-founding Martin & McCoy LLC, she served as the Water Projects and Sustainable Finance Director for The Nature Conservancy’s Colorado River Program, was a Restoration Coordinator at the Tamarisk Coalition focusing on building collaborative partnerships to implement riparian restoration throughout the West, and worked for the Grand Canyon Trust in the forests of southern Utah. She resides in Tucson, AZ where she cultivates her cactus garden and enjoys gatherings to celebrate the desert.

Amy McCoy
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Inspired by the ways in which water shapes cultures, carves landscapes, and connects people, Amy has spent the past two decades traversing the complexities of water challenges at the intersection of governance, science, and social justice. Amy earned a bachelor’s degree in environmental biology from Yale University; a master’s degree in environmental studies from the University of Southern California; and a PhD in Arid Lands Resource Sciences from the University of Arizona, and served in the United States Air Force as a communications officer and athlete. Following her military service, Amy was an environmental planner for CH2M Hill, an ecologist with the Sonoran Institute, and a director at AMP Insights before co-founding Martin & McCoy LLC. In addition to consulting, Amy is also a research associate with the University of Arizona where she teaches and connects water professionals with U of A faculty and students to pursue research collaborations. She lives next to a meandering creek in Colorado Springs, CO and loves exploring the mountains and laughing with her family. 

Keaton Wilson
Data Scientist

Passionate about leveraging the power of data to help understand how the world operates and curating data products that generate aha moments, Keaton has spent the last decade honing a data science toolkit that focuses on rigorous inference, aesthetic design and presentation, and programming fluency. Keaton earned a bachelor’s degree in Biology from the University of Puget Sound and a PhD in Organismal Biology, Ecology and Evolution from the University of Montana. Prior to Martin & McCoy LLC, Keaton worked at the University of Arizona as both a research scientist and a National Institute of Health Postdoctoral Excellence in Research and Teaching (NIH PERT) fellow, where he worked on the spatial mapping of pollinators using open citizen science data and taught environmental science, data literacy and programming to students of all levels. He lives in Tucson, AZ and when he’s not embroiled in R code, he’s mixing up a batch of kimchi, playing some jazz, or mountain biking out on one of the Sonoran Desert’s beautiful trails.